Why Not Oat Milk
Typography and Advertising
Make oat milk a viable (and cheeky) option at convenience stores.
There are not many conveniently sized options on the milk alternative market.
The bold type and copy on the cartons capture the ingenuity and confidence that it takes to squish up a bunch of oats and sell them as a milk alternative. This cheeky attitude is echoed in the advertisements, with images sourced from public archives.