×

Why Not Oat Milk

Typography and Advertising

Goal

Make oat milk a viable (and cheeky) option at convenience stores.

Context

There are not many conveniently sized options on the milk alternative market.

Solution

The bold type and copy on the cartons capture the ingenuity and confidence that it takes to squish up a bunch of oats and sell them as a milk alternative. This cheeky attitude is echoed in the advertisements, with images sourced from public archives.